Why? Because “overly intuitive” coaching hasn’t paid off. We need coaching that’s truly effective.
You may be familiar with this: There’s a smart, thoughtful person sitting across from you. The session is intense, emotional, and full of wonderful insights. You nod, marvel, and feel. And three weeks later? The same conflicts. The same avoidance behaviors. The same sense of being overwhelmed.
Intuition is important. It’s like a sensitive radar. But if coaching is based solely on it, it becomes a guessing game—a matter of gut feelings that can’t be reliably verified.
Why People Do What They Do: Decoding the Motivation Code 🔑
Behind every behavior lies a motive—an inner driving force. People don’t do anything “just because.” They do it because they are unconsciously trying to satisfy a need or avoid inner tension. This is exactly where the ID37 Personality Analysis comes in:
It measures 16 life motives that explain why someone reacts similarly time and again in similar situations—and why different people respond so differently to the same situation.
No More Guessing in Coaching, HR, and Leadership
Why is one employee highly motivated, while another feels internally blocked? Why do conflicts keep arising with this particular colleague? Why do good change initiatives fail due to “invisible resistance”?
Without analyzing the underlying motives, we’re quick to explain behavior by labeling it: “difficult,” “anxious,” “dominant.”
ID37 helps you identify motivational patterns: for example, a strong security motive that frames every change as a threat, or a strong influence motive that calls for shaping the situation rather than merely managing it.
That changes everything: You stop judging—and start understanding.
ID37: Scientific Diagnostics Instead of Superficial Stereotyping
Many tests categorize: Type X, Color Y, Style Z.
ID37 takes a different approach: It measures, in fine increments, the intensity of the 16 traits. No stereotypes—just an individualized profile, scientifically developed and validated.
This makes the ID37 compatible with:
– Coaches who want to work at a deeper level
– HR departments that want to develop more tailored solutions
– Leaders who truly want to lead in a personalized way
– Psychologists looking for a clean, business-appropriate tool
Become a Certified ID37 Master in Just 2 Days—Ready to Start Right Away
The ID37 Master Certification is a compact, 2-day training program for coaches, HR professionals, managers, and anyone interested in psychology.
Over the course of these two days, you will learn:
👉 Understanding and explaining the 16 themes
👉 Reading profiles and interpreting motivational patterns
👉 Conducting analytical discussions in a respectful and effective manner
👉 Apply ID37 directly in coaching, leadership, HR, or consulting
Plus: This certification will later count in full toward the comprehensive, modular coaching training program I’m currently developing. So you’ll start with a clear, immediately applicable building block—and keep the door open for your next, bigger step.
Become an Expert in Personality Assessment
If you’re tired of coaching based on gut feelings and chance, and want to focus instead on deep, measurable change, ID37 is a powerful tool.
For more information, visit my website here:
https://sabinehappe.de/masterclasses-id37/
You can find the current dates under “Events.” For more detailed information, visit http://www.id37.io
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