ID37 Master Certification

ID37 Master Certification: Become an expert in intrinsic motivation.

The scientifically grounded personality analysis for your business practice. Learn what truly drives people and expand your portfolio as a coach, HR professional, or leader—
ly certified by experienced ID37 instructor Sabine Happe.

Your skill: Understanding people on a whole new level.

Established Coaches & Consultants

You already have a solid foundation in coaching and are looking for a precise, scientific diagnostic tool to identify underlying causes more quickly. The ID37 integrates seamlessly into your processes, creates immediate value for your clients, and opens up new revenue opportunities for you.


The COACHCRAFT Path: As an open module, this certification can be fully credited toward your future COACHCRAFT training if you wish to complete your systemic expertise afterward.

HR Professionals & Talent Development Specialists

You want to build teams, recruiting, and talent management on a measurable, scientific foundation. With ID37, you can analyze personality profiles as precisely as a genetic fingerprint, provide executives with highly accurate advice, and support internal change processes with sound expertise.


The COACHCRAFT Path: Use this comprehensive introduction flexibly as a standalone certification, or leverage this knowledge as an ideal stepping stone to join the regular COACHCRAFT training cohort.

Executives, Managers & Leaders

You want to take your leadership skills to the next level and truly understand the dynamics within your team. With ID37, you’ll gain a detailed understanding of your employees’ intrinsic motivations, resolve conflicts proactively, make better HR decisions, and establish a healthy performance culture.


The COACHCRAFT Path: Make an immediate impact in your day-to-day leadership role with this open module—and keep your options open to apply the certification toward the comprehensive business coach training program later on.

Career Changers & Those Interested in Psychology

You work closely with people, are planning to enter the field of professional counseling, or want to gain a deep understanding of human behavior. ID37 offers you an excellent, validated tool that immediately provides you with confidence and structure in your conversations.


The COACHCRAFT Path: The ideal, standalone introductory module. You start right away with a top-notch practical tool and then decide whether you want to continue on this path with the regular COACHCRAFT cohort.

Your introduction to the COACHCRAFT training system.

The ID37 Master Certification (as well as the Leadership Expedition certification) plays a special role in my training program: It is an open module.

For you, this means maximum flexibility: You can book this intensive, two-day certification course as a standalone module and start using the tool immediately in your daily work. If you later decide to complete the full COACHCRAFT training program to become a certified business coach, 100% of the investment for this module will be credited toward the training program. While ID37 is open to everyone, you’ll then complete the remaining core modules of COACHCRAFT exclusively within your dedicated, intensive training cohort, where you’ll receive close guidance.

Individuality Instead of Categorization:
The Science of the 16 Life Motives.

The ID37 is a state-of-the-art, scientifically validated personality assessment developed in collaboration with the University of Luxembourg. Unlike other or older models, the ID37 completely avoids rigid categorizations or typological clusters.

It provides precise and consistent measurements of the 16 fundamental life motives that intrinsically drive us as human beings. The result is a personality profile as unique as a digital fingerprint. With this knowledge, you can make precise assessments of what keeps people motivated, how they maintain their performance over the long term, and what they need for an all-around fulfilling professional and personal life. The ID37 thus provides the perfect foundation for modern, effective guidance on an equal footing.

When will the ID37 Master certification pay for itself?

The ID37 Master training program is not merely about acquiring knowledge—it is a tangible business lever. In practice, the ID37 profile is ideally integrated into an existing or new coaching, training, or consulting package (online test, in-depth evaluation session, and accompanying application sessions).

In External Coaching & Consulting

When broken down into a typical support package for career reorientation or goal-setting (online analysis + approximately 10 hours of coaching), the total training costs are recouped by just two new clients.

Engage in the exchange

 

In day-to-day corporate and leadership operations

When a single manager fully grows into their role through ID37-based coaching, costly inefficiencies, poor decisions, and employee turnover within the team are drastically reduced. In most cases, the investment has already paid for itself with just a single internal use case.

Engage in the exchange

Flexible Learning: Certification Formats.

The intensive, 2-day certification program is held regularly in various formats—perfectly tailored to your schedule. Upon successful completion, you’ll be officially recognized as an ID37 Master, able to use the analyses independently, and granted full access to the AI-powered ID37 platform.

Live, Intensive, In-Person

Interactive hands-on workshops at select, inspiring locations (e.g., Hamburg, Münster, Kassel, or internationally in Copenhagen). Conducted in German or English.

Interactive & Digital (Online)

Location-independent live certification via Zoom or Teams. Highly practical, intensive small-group work, and direct interaction.

You will be redirected to the central ID37 campus. To complete the certification directly with me, please select Sabine Happe as your host/instructor when you make your reservation there.

Would you like to schedule a personalized appointment or arrange a customized in-house certification program for your HR or leadership team in Hamburg? Feel free to contact me directly at beratung@sabinehappe.de.

Let’s see if ID37 fits your business model.

Would you like to find out in advance how you can most effectively integrate scientific motivation analysis into your daily work, your leadership role, or your corporate strategy? Let’s discuss your questions in a free orientation session—it’s easy!