Do you want to become a coach? Or are you already a coach and wondering which core tool will take your work to the next level—and make your services noticeably more attractive to clients and companies?

Maybe you’re sitting there right now with a stack of brochures, a bunch of open browser tabs, and the question: “Which coaching training program is right for me—and what tools will I actually be using afterward?”

I know how that feels—also from the perspective of HR and organizational development: The market is saturated. From “Transformation Retreat in the Woods” to “Business Coach in 6 Weeks,” there’s something for everyone.
But for me, the key question isn’t, “How fancy does the program sound?” but rather, “What core tools will you use to work effectively later on—in the real-world context of leadership, HR, and change?”

A strong presence, good questions, a positive attitude—all of these are important. But if you want to work with executives, teams, or people who are reorienting their careers, you need tools that:

• are clear and professional,
• compatible with a business context,
• scientifically credible and yet easy to explain.

That is exactly why ID37 is, for me, a central tool in coaching. ID37 is a personality analysis based on 16 life motives.
It reveals what drives people from within—in a nuanced way, without pigeonholing people into types and without any New Age mumbo jumbo.

Whether you’re just starting out or already have a well-stocked toolkit:
With ID37, you’ll benefit as a coach:

• a clear structure that you can use to start and deepen conversations,
• a solid foundation for understanding behavior in terms of motives (rather than just “feelings”),
• quick access to the heart of the matter, without spending three sessions just scratching the surface of the problem.

Especially if you’re already a coach and want to refine your services, ID37 is a key tool that:

• makes your profile look more professional,
• makes your work for HR and executives even more relevant
• and helps you demonstrate your impact more clearly—instead of “just” having good conversations.

Because let’s be honest: Companies today have little patience for a coaching style that’s all about “let’s just talk about it.”
They’re looking for coaches who:

• be able to use diagnostic instruments safely,
• Be able to explain results in a clear and understandable way
• while remaining human, approachable, and practical.

This is where my plan comes in: I will offer a comprehensive coaching training program that brings together exactly what I have found to be truly effective in my work:

• ID37 as a Core Tool for Personal Development, Intrinsic Motivation, and Self-Management
• My leadership game as an experiential tool for making leadership and team dynamics visible and open to discussion

You’ll learn not only “how to be a coach,” but also how to work professionally with relevant tools that are in demand in a business context—
—whether in HR, leadership development, or personal reorientation.

If this sounds interesting to you and you don’t want to miss the start of the training program, feel free to follow me on Instagram:
@sabine_happe_masterclasses_id37

There, I share:

• Information on the structure and start date of the coaching training program
• Insights into My Work with ID37 and the Leadership Game
• Insights on Personality, Motivation, and Modern Leadership

And if you say, “I’d like to start with an instrument first”—
, the ID37 training course can be booked separately —NOW. All dates can be found under “Events” on this website.

This way, you can build, step by step, exactly what will truly sustain you as a coach: a solid foundation, a clear profile—and core tools that are in demand in the market.